Most technical communication today takes place on the Web. For many users, the first place they look for help with a problem is Google. And technical communication has gone social. In forums, Q&A Sites, and social networks users are asking and answering questions and building rich technical communication resources.
But if your content is not part of that, if your voice is not heard where users go for information, you are losing the chance to be heard, to influence, to correct, to respond, to attract, and to engage.
Putting up a PDF file or an online version of your help system isn’t going to cut it. To be effective, your technical content cannot simply be delivered via the web, it must be on the Web and of the Web.
On the Web, every page is page one. Readers land on your pages via links or search. You don’t control where they come from. You don’t control where they go. All you control is how well the current page works for them. To hold the reader’s attention, you must write in an Every Page is Page One style.
Analecta Communications provides services and training in Every Page is Page One information design and the infrastructure to support Every Page is Page One. Call us today to chat about how we can help you move your technical content to the Web, or enhance your current Web content to be more effective.